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Artwork Info / Upload

When it comes to imprinting on promotional products, the type of artwork files accepted will vary depending on the product(s) ordered. Normally we prefer vector images such as .ai, .eps or .cdr.

Vectorized artwork is always recommended for optimal printing. Vector images are made up of lines and curves defined by mathematical objects called vectors (individual points). Vector computer software (like Adobe Illustrator) create an image by connecting the points using straight and curved lines, color fills and strokes. Vector images are not resolution dependent, so they can be enlarged to any size and the image will look clean and sharp. Make sure to convert all text to outlines/curves prior to sending us your artwork files.

For certain products, rasterized artwork may be accepted as well. Raster images (often referred to as bitmap images) use a grid of colored pixels (tiny squares or rectangles) to represent the image. The most common raster art formats are jpg, png, tif, or gif. The resolution for rasterized artwork should be set at 300 dpi or higher. Low resolution rasterized (bitmap) files will not produce a clean, sharp imprint. Raster images are resolution dependent and become progressively more jagged and blurred as they are enlarged. Our art department can convert your raster files to vector files for a small charge (generally $24 for most conversions).

How to get us your artwork: You can upload your artwork when placing an order on our website. You can also upload your artwork files by sending them as an email attachment to

Common Printing Terms
Screen Printing: an image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens andexposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. (Also called silk screening)

Pad Printing: a recessed surface is covered with ink. The plate is wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product.

4-color Process: a system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). The result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow and black, reproduces the original color image. These four colors can be combined to create thousands of colors. This method is often referred to as a full color imprint.

Pantone Matching System (PMS): a book of standardized color in a fan format used to identify, match and communicate colors in order to produce accurate color matches in printing. Each color has a coded number indicating instructions for mixing inks to achieve that color.

Camera-ready: artwork that is black and white and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction.

Bleeds: printers cannot print right to the edge of a paper sheet. To create that effect, the printer must use a sheet, which is larger than the document size. Then the printer prints beyond the edge of the document size (usually 1/8 inch), then cuts the paper down to the document size.

Imprint Area: the area on a product, with specific dimensions, in which the imprint is placed.

Paper proof: Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white emailed paper proof.

Pre-production Proof: an actual physical sample of the product itself produced and sent for approval before an order goes into production.

Drop Shipment: an order shipped to more than one location will be charged a fee for each additional destination.

Less than Minimum: the fee charged for ordering fewer items than the quantity listed in the minimum or first column. This option is not always available on all products.

Etching: using a process in which an image is first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.

Engraving: cutting an image into metal, wood or glass by one of three methods--computerized engraving, hand tracing, or hand engraving.

Colorfill: screen printing an image and then debossing it onto the vinyl's surface

Embroidery: stitching a design into fabric through the use of high-speed, computer-controlled sewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted into an embroidery tape. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing.

Debossing: depressing an image into a material's surface so that the image sits below the product surface.

Embossing: impressing an image in relief to achieve a raised surface.

Hot Stamp: setting a design on a relief die, which is then heated and pressed onto the printing surface.

Laser or Foil Stamp: applying metallic or colored foil imprints to vinyl, leather or paper surfaces.

Personalization: imprinting an item with a person's name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few.

Die-casting: injecting molten metal into the cavity of a carved die (a mold).

Die-striking: producing emblems and other flat promotional products by striking a blank metal sheet with a hammer that holds the die

How to Order When your order is received, the order and credit card charge will be reviewed for accuracy and any questions or issues will be resolved.   On occasion there may be charges like special setup, art preparation, expedited shipping, taxes, or special requests that we cannot calculate until the order is received. If any credit card charge adjustments are necessary, we will contact you and you will have the option to approve the changes, modify the order, or cancel the order. Thanks, Awardmasters